Marketing

© GettyImages/Tijana87

Food firms pledge more inclusive advertising in France

By Niamh Michail

Nespresso, Unilever, Danone and Avril are among the companies that have pledged to advertise responsibly with fewer stereotypes, signing a 15-point voluntary chart launched by the Union of Advertisers (UDA).

Consumers are looking online for insight but are confused by the answers they are finding ©iStock/ArtemSam

Are fragmenting attitudes to health a threat to food brands?

By Katy Askew

New research finds that consumers are increasingly confused by the numerous – and sometimes contradictory – messages about food and health. A loss of trust in traditional sources of information adds to the chaos and stands as a barrier to the development...

What will the supermarket of the future look like? ©YiuCheung/iStock

What trends will shape grocery retail in 2018?

By Katy Askew

From immersive retail experiences to demand for hyper-local sourcing, FoodNavigator takes a look at the top five trends that will shape grocery retailing in 2018.

© GettyImages

What is attracting rich Brits to hard discounters?

By Niamh Michail

High income households in the UK are just as likely to shop at hard discounters as lower income ones. But what is luring well-off consumers to the neon-lit aisles of Lidl and Aldi, and what does it mean for branded products?

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